About 3D Visualisation

3D Visualisation is the technique of creating images, videos and animations of 3D models. To create a visualisation a 3D model must be rendered, this involves setting up a 'scene' in a 3D visualisation package and taking a snapshot or photo of that 3D model. Depending on the complexity of the scene, various parameters must be set, these include the texturing of the model, camera position, lighting positions, and quality of shadows and reflections.

To help improve the photo-realism of a rendered image, many 3D models are textured with actual photos taken from the original object or scene. These images are applied to surfaces of the 3D model similar to applying wallpaper.

Below is an example of a texture taken from a photo and used in the Friars Bridge 3D Model. Friars Bridge Images

To illuminate the 3D model, lighting must be positioned in the 3D scene. The positioning of these lights, their direction and intensity tells the computer the position and strength of any shadows or reflections cast by the 3D model on itself and its surrounding environment.

Animations are created using a serious of rendered images, similar to a animated flipbook. These images are then stitched together to create the full animation. With additional video editing software, numerous animations can be combined and text  overlayed to create short videos used in marketing and media releases.

To see 3D visualisation examples please visit our Project Gallery